PaperConsult recognized that there was a need for a new B2B platform and thus a more efficient foundation for the digital journey - both internally in the company, but also in the relationship with their customers.
It is no longer possible to see oneself free from the online universe, and in order to provide good customer service and at the same time optimize resources better internally at PaperConsult the goal was to offer both new and existing customers an online shop from which they in an easy and easily accessible way to be able to order and reorder items, see previous orders as well as log in and shop at their own customer-specific prices.
The key word here is 'convenience' for the customer as well as the desire to automate and streamline both administrative and manual tasks. Previously, PaperConsult received orders via email to customer service, which could then initiate an order. This is not appropriate for the customer or PaperConsult.
Therefore, MCB was contacted who shortly after launched a solution on .Cloud. And after just 3.5 months, PaperConsult was live with a new B2B shop.
In just a few months MCB in close collaboration with PaperConsult had succeeded in planning, implementing, testing, and launching the foundation that will in future constitute the digital journey for PaperConsult.
PaperConsult already had a clear vision for the goal among other things in the form of a thorough design manual, which is why MCB had a good foundation to work from. In addition, the close work and the almost daily dialogue were also a powerful engine for the successful result.
Later, the dream is that the digital journey will be expanded to also include marketing so that new leads can be attracted which can thus contribute to an increased conversion
