Shopware is an open source system with flexibility and functionality to support both B2B and B2C businesses.

Let MCB be your Shopware Agency

Shopware is an open-source system with flexibility and functionality to support both B2B and B2C companies. The platform has gained great popularity and recognition due to its focus on innovation, graphical elements, comprehensive features, and user-friendliness. With a high degree of flexibility and scalability, it is an ideal solution for businesses of all sizes within both B2B and B2C.


At MCB, we have the skills and passion to help you with a Shopware solution. We specialize in helping customers get the most out of their Shopware webshop. We know how much of a difference it can make for you to use the many features and opportunities available to you, making your everyday life more efficient and helping you reach your dreams and goals faster. That is why you are guaranteed comprehensive experience and expertise at MCB when you want to get started with a Shopware webshop. Our skilled developers are well-versed in the platform, and you are always in safe hands.


Whether you are new to the Shopware universe or already an experienced user, we can help you achieve your vision and get the most out of the platform. As Shopware specialists, we advise on everything from the basic setup of your store to more advanced features such as customization of themes, development of advanced plugins, and integration with third-party tools.


We know how important it is for our customers to have a reliable and efficient webshop, so we work closely with you to ensure that your store is optimized for your needs. When we have your Shopware webshop in safe hands, MCB is also ready to help you develop a marketing strategy that increases your visibility and helps you reach your business goals. Therefore, you are never alone in the process. At MCB, we help you from startup to execution and subsequent maintenance of your Shopware.


That is why we value the close dialogue with you so that you have a good gut feeling and get the support you need in your project. We are dedicated to delivering outstanding customer experiences in Shopware and good results that make a difference to the bottom line.


Contact us today and find out how MCB can help you set up and optimize your Shopware webshop, whether it's for B2B or B2C.



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Our Services


At MCB, you are guaranteed Shopware consultants ready to lift your business with everything from custom development, design to setup.



Our developers elevate your Shopware solution with custom functionalities and advanced integrations. You can get help with everything from Backend and Frontend to E-commerce development.



We help you set up integrations between your webshop and third-party tools to optimize your omni-channel shopping experience as well as streamline and optimize your work processes.


UX + UI Design

Our design and UX team work together to create exciting and effective solutions to a wide range of challenges. All of this is combined with unique and user-friendly functionalities that ensure your conversions.



We guarantee through extensive testing, including UI and UX tests, stress tests, functional tests, and web accessibility tests, that your website performs at its best.

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Hosting + Support

Your hosting is in safe hands with MCB. We take care of all the technical aspects, so you do not have to worry. We offer 24/7 support, SLAs, and encryption to ensure performance and security.

Benefits of Shopware

Shopware is a versatile e-commerce solution with a range of benefits that make it an ideal choice for both small and large businesses. Here are some of the benefits of a Shopware solution.



Shopware is easy to use, and its intuitive user interface makes it easy for users to create and manage their online store with all features without having technical expertise. Shopware's drag-and-drop editor is one of the many tools that make it easy and intuitive for users to create and edit their online store. This feature is very user-friendly and does not require any in-depth technical knowledge or coding skills. With the drag-and-drop editor, users can easily add, remove, or move elements on their webshop page by simply dragging and dropping them to the desired location.



Shopware is a scalable e-commerce solution that can be customized to the company's needs with special features and grow according to its requirements. This makes it ideal for both small and large businesses looking to expand their online presence.



Shopware can easily integrate with other systems such as ERP, PIM, and CRM to automate business processes and reduce time-consuming manual work. This makes it easier for businesses to manage orders, inventory, and customers.



With Shopware, you can run an international webshop with multiple versions optimized for different regions and languages. Users can create a dedicated version of their webshop for each country they want to target and can customize everything from language and currency to shipping and payment options. Shopware has integrated tools that help translate content and make it available in different languages. In addition, design and layout can be adjusted to appeal to different audiences or to meet legislation, requirements, and standards that are specific to different countries and regions. Therefore, Shopware is perfect for those who run an international webshop.


Responsive design

Shopware delivers a responsive and mobile-friendly experience with graphical elements and special features that ensure your webshop works well on all devices. This is important as more and more customers are making purchases via mobile devices.



Shopware is SEO-friendly, which means it is easy to optimize your webshop for search engines and improve your visibility and ranking in search results.



Shopware is a secure platform that meets the highest standards for e-commerce security. It includes all features, advanced encryption, two-factor authentication, and regular security updates.


Overall, Shopware is a versatile and user-friendly e-commerce platform with a wide range of features that make it easy for businesses to create and manage their webshop. The platform can be customized to the company's needs and grow according to its requirements. With Shopware, businesses can achieve a strong online presence and achieve new results, improved sales, and increased customer satisfaction.



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Open source system

Open source system

Shopware is an open source system, which means that it is available for anyone to use and customize according to individual needs. This makes Shopware highly flexible and allows for extensive customization and expansion of functionality.

As open source, the platform is supported by a large developer community that constantly works to improve and expand the system. Shopware is an affordable, flexible, and versatile solution for both small and large businesses.

A future-proof and scalable solution

A future-proof and scalable solution

Shopware is a future-proof and scalable e-commerce solution that allows businesses to grow and expand their online presence. With its modern and flexible architecture, Shopware can easily integrate with other systems and be customized according to the company's needs. This means that Shopware can be tailored to meet the company's requirements and grow as per the individual needs.

At the same time, Shopware is continuously investing in improving and developing the platform to ensure that it is always updated with the latest technologies and features.

A Shopware webshop provides businesses of all sizes with a solid foundation of flexible features that can equip any business now and in the future.

Shopware B2C

Shopware B2C

Shopware is ideal for B2C. The platform has everything needed to create an impressive webshop that offers users a good experience.

With its extensive functionality, Shopware can help B2C companies create attractive product pages, offer fast and easy payment and shipping, and improve customer satisfaction through personalized campaigns and offers.

All in all, Shopware can help B2C companies create a strong online presence and improve their sales and customer satisfaction.

Shopware B2B

Shopware B2B

Shopware is not just for B2C companies. Its advantage is that it is also suitable for B2B.

The platform offers extended features with tailored pricing, discounts, and payment terms that are particularly relevant for B2B companies. It is also possible to create catalogs and ordering processes that are specific to B2B transactions and can be integrated with the company's ERP system to automate orders and inventory management.

With Shopware, B2B companies can achieve a more personalized and efficient e-commerce experience tailored to their customers' needs and requirements.

Popular features in Shopware

Popular features in Shopware

Shopware is known for its advanced features and customization options, and some of the most popular features include the Flow Builder and Rule Builder.

Flow builder is a graphical user interface that allows users to create advanced workflows and automations without needing to code. This makes it possible to create and manage complex processes such as campaign management, order processing, and inventory management.

Rule builder allows users to create advanced rules and conditions for different actions and processes. This way, you can tailor your webshop to specific customer groups and increase conversions by offering customized offers and promotions.

With these and many other advanced features, Shopware is one of the most advanced e-commerce platforms on the market.

Why choose Shopware over Magento?

Shopware and Magento are two of the most popular open source e-commerce platforms on the market. Both Shopware and Magento are designed to allow users to create and manage their own webshops. Both platforms offer a wide range of features and customization options, as well as the ability to integrate third-party software, enabling users to build a customized e-commerce experience. Additionally, both platforms are based on PHP and MySQL, making it easy for developers to customize and extend functionality using code lines.


However, while there are similarities, there are also differences between the two platforms. For example, Shopware has a more intuitive user interface and a drag-and-drop editor that makes it easy to customize the appearance and layout of a webshop. Magento, on the other hand, has more complex functionality and is better suited for larger companies with more complex business needs.


Another difference between Shopware and Magento is price. Shopware offers a more affordable solution for smaller businesses, while Magento can be more expensive and therefore more suitable for larger businesses.


Both Shopware and Magento are strong solutions that can be used internationally across borders, currencies, and shipping methods. Shopware, for example, has made it easy to add multiple languages and currencies to a webshop. Shopware also has a close collaboration with global payment providers, making the payment process easier for customers around the world.


Finally, Shopware has a strong focus on customer support and offers comprehensive documentation, tutorials, and training to help users create and maintain their webshop. Magento also offers good support, but some users may feel overwhelmed by the large amount of documentation and features. The need for customer support varies, and again, the size of the company can influence this. If you don't come from a background with resources to handle documentation and features but instead need a helping hand with everything related to support, Shopware can be a good solution.


In the end, the choice between Shopware and Magento depends on the specific needs and goals of the business. However, Shopware can be a good choice for smaller businesses looking for a user-friendly and affordable solution with strong internationalization and good customer support.



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Why choose Shopware over Woocommerce?

WooCommerce is an open-source e-commerce platform developed as a WordPress plugin. With WooCommerce, users can create a webshop on their WordPress website and manage everything from products, payments, shipping, and inventory from one place.


Like Shopware, WooCommerce can be used for both B2C and B2B. Both platforms are also based on an open-source code, which means users can customize and extend the platform according to their needs. In addition, both Shopware and WooCommerce offer a wide range of features and customization options and the ability to integrate third-party software. Both platforms also have a large community of developers and users dedicated to sharing knowledge and supporting each other.

Although similarities can be drawn between Shopware and WooCommerce, there are also significant differences.


Shopware is a comprehensive solution that offers more features and opportunities to customize your webshop. The platform is known for its user-friendliness and Drag and Drop editor, making it easy to create and customize your webshop. Shopware also has a strong focus on B2B functionality with options to manage customer prices and offers.


In contrast, WooCommerce is a more simple solution that puts a large focus on integration with WordPress. It is a platform that allows you to set up a webshop quickly and at a lower cost. WooCommerce also offers plenty of plugins and customization options to expand the functionality of your webshop.


The choice between Shopware and WooCommerce depends on your needs and budget. If you want a more comprehensive and user-friendly solution with a strong focus on B2B, Shopware may be the best choice. But if you need a more simple solution and already have knowledge of WordPress, WooCommerce may be the best choice for you.

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Frequently Asked Questions about Shopware

What is Shopware?

Shopware is a popular open-source e-commerce platform used to create online stores and webshops. It is a German-based solution that was launched in 2004 and is now available in over 180 countries. Shopware allows users to create a user-friendly and flexible webshop with options for customization, integration of third-party software, and a wide range of features. It is a scalable solution that is ideal for both small and large businesses. Shopware also has strong features for B2B commerce, making it popular among companies looking to sell to other businesses.

Who can use Shopware?

Shopware is ideal for both small and large businesses that want to create an online store or webshop. It is also a popular solution for businesses that want to expand their existing online presence. Shopware can be used by both B2B and B2C companies, and it can be customized according to specific business needs. Additionally, Shopware can easily integrate with other systems and third-party software, making it a versatile solution that suits a wide range of businesses.

Who owns Shopware?

Shopware AG, the company behind Shopware, is owned by Stefan Heyne and Sebastian Hamann. They founded the company in the 2000s and have since developed and expanded the platform to become one of the leading e-commerce platforms on the market. Shopware AG is headquartered in Schöppingen, Germany, and today has more than 200 employees.

Do you Need Help with Shopware?

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Rasmus Høegh Refstrup
Customer Manager