Umbraco Ecommerce

At MCB, we specialize in delivering customized Umbraco webshops - for both B2B and B2C.

Umbraco Webshop

Umbraco is an open-source content management system (CMS) that has gained popularity due to its flexibility and user-friendliness in website creation. Umbraco is primarily known for its CMS functionality, but it is also possible to build e-commerce features on the platform using third-party e-commerce solutions and plugins, including Vendr.


In 2023, Umbraco announced that they had acquired the company behind Vendr - Vendr ecommerce is a module that enables running webshops on Umbraco CMS. Vendr ensures that you can create and manage your online store directly from Umbraco's CMS interface. Like Umbraco, it is built on .NET technology and offers a range of features that make it easy to manage your e-commerce business, including product management, customer administration, payment gateway integration, and much more.


With this announcement, Umbraco took a big step towards becoming a better e-commerce solution, and now another step has been taken.


During Codegarden 2023, it was announced that Vendr has transformed into Umbraco Commerce.


Umbraco Commerce will initially include the same functionalities as Vendr. Therefore, Commerce is simply the rebranding of Vendr. Commerce will still function as a separate module for Umbraco, integrating with Umbraco CMS. However, there will be an increased focus on developing new features, better integration with add-ons such as Umbraco Deploy, and improved system support.


Additionally, Umbraco has also developed its own e-commerce module as an addition to websites, called Umbraco eCommerce. Umbraco eCommerce is a solution that enables the creation of a fully functional Umbraco webshop with a customized checkout process and product catalog. The solution can handle both B2B and B2C customers and can integrate with various payment and shipping systems. Thus, Umbraco eCommerce provides businesses with a scalable and adaptable solution for building an online store that can be tailored to their specific needs.


An Umbraco webshop can provide:


  • Consolidation of the webshop and website
  • A strong SEO foundation
  • High speed, performance, and security
  • Good integration capabilities
  • Ample design freedom


Currently, Umbraco CMS has over 700,000 active installations, and you probably already know that there's a good reason for it. It is a world-class software and content management system.


Would you like to join the journey? If you're interested in advancing or starting an Umbraco webshop, we can be your professional advisor for your site. At MCB, we are certified Umbraco developers and partners. With years of experience working with the system, we can assist you in creating a successful e-commerce store on Umbraco CMS.



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Our services



We assist you in creating a unique and functional theme for your Umbraco webshop. This ensures that you have a user-friendly shop that benefits both yourself and your customers.



Like any webshop, Umbraco requires SEO, email marketing, Google Ads, personalized campaigns, and more. Therefore, we are also happy to help you with your marketing strategy and execution.



Our developers can integrate third-party tools and plugins into your Umbraco platform, aligning it with your expectations of a user-friendly shop.



Your inventory management needs to be precise and cost-effective. Without a reliable system, you won't meet your customers' demands. Therefore, we help connect inventory management with purchases.



We help ensure that your website performs at its best through UI testing, UX testing, speed checks, SEO checks, functionality testing, and web accessibility testing. This ensures functionality and provides you with peace of mind.



Our team is experienced in handling technical issues. We analyze, diagnose, and resolve problems for you, ensuring that your platform is fully functional in no time.

Meet your Umbraco team


Morten Overgaard Mønsted

Project Manager & Frontend Developer

Mathias Givskov Hansen

Tech Lead
Bjarne Fyrstenborg

Bjarne Fyrstenborg

Developer, Umbraco MVP
Jesper Ransborg

Jesper Ransborg

Front-end Developer

Leif Pedersen

.Net Developer

B2B Umbraco ecommerce

When running a B2B e-commerce business, it is important to create a streamlined purchasing process that makes it easy for your customers to do business with you. This creates an efficient buying experience that ultimately results in customer loyalty.


Whether you deal directly with business customers or operate as a wholesaler, you need robust features in your B2B webshop. They should differ from a typical B2C webshop and provide a streamlined experience for your business customers. Umbraco CMS can be effectively used to build a professional B2B webshop.


With Umbraco, you can benefit from:


  • Customer login: With Umbraco, you have the ability to create logins for all your B2B customers. This allows you to create a personalized site for each of them, enabling them to view personalized discounts and products. With the personalized login, your customers can also experience quick order placement, reorder functionality, and saved shopping lists.

  • Customized price lists: B2B e-commerce often involves complex pricing structures, and Umbraco allows you to create customized price lists that can vary depending on customer groups or product categories.

  • Advanced product catalog: Umbraco enables the creation of an advanced product catalog that makes it easy for B2B customers to find the products they need. The product catalog can include advanced filtering options, search functionality, and product recommendations. Additionally, you can create optimized product pages with detailed product information.

  • Customized shopping carts and workflows: B2B orders can involve multiple approval levels, and Umbraco allows you to create customized shopping carts and workflows that can be tailored to your company's requirements.

  • Integration with ERP systems: For B2B businesses, it is important to have integration between the e-commerce platform and your ERP system, as it facilitates order management, inventory control, and invoicing. Umbraco has the capability to integrate with various ERP systems.

  • Customized reports: For B2B businesses, having an overview of sales and customer behavior is crucial. With Umbraco, you can create customized reports that provide insights into sales, inventory, and customer activities. This allows you to create a customized analytics dashboard that assists with your KPI reporting.


By using Umbraco CMS for B2B e-commerce, you gain a flexible and scalable platform that can be customized to meet your specific business needs, including content management.

Your Certified Umbraco Partner

We are your Certified Umbraco Gold Partner and Umbraco Commerce Partner. And within our Umbraco team, you'll find a seasoned Umbraco MVP.


With over 20 years of experience, we understand your business, and that goes beyond just the digital aspect and the ability to build the custom integrations you need to meet your requirements. With specialists in marketing, design, and development, we can help you achieve success across your entire business.






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B2C Umbraco Ecommerce

With our certified Umbraco developers, there is no need for advanced coding from scratch. We offer templates, plugins, and tools that generally enhance the security, speed, and efficiency of your B2C webshop. We also ensure integration with relevant systems, including PIM and ERP, so you can optimize your business processes.


Your shop should offer a unique and user-friendly customer experience. This can include advanced search and filtering options, AI product recommendations, and variant management. If you operate in multiple countries, your shop should be set up with multiple language layers, different currencies, various payment methods, and taxation considerations.


With Umbraco CMS as the platform, you can enjoy the following B2C features:


  • User-friendly and responsive e-commerce experience: B2C customers expect a user-friendly and mobile-friendly online experience, and Umbraco can deliver that with an intuitive user interface and responsive design. The platform is also scalable, allowing your shop to grow with your business.

  • Advanced search functionality: B2C customers typically search for products, and Umbraco allows you to create advanced search functionality that makes it easy for your customers to find the products they're looking for. You can also utilize detailed product filtering and comparisons.

  • Cross-selling and up-selling: Umbraco allows you to implement cross-selling and up-selling features that can help increase sales by recommending related products and offers.

  • Campaigns and discounts: B2C customers often expect promotional campaigns and discounts, and Umbraco enables you to create campaigns and discounts that can help attract and retain customers.

  • Integrated payment gateway: Umbraco provides the ability to integrate with various payment gateways, offering customers an easy and secure way to make payments. Additionally, you'll experience an optimized cart that generally creates a seamless checkout process.

  • Testing and analysis: With an Umbraco webshop, you can always conduct tests on your pages to determine what works best for your target audience and, therefore, your sales. At the same time, you gain valuable insights to analyze sales and traffic data.


These are all features in conjunction with content management that are important for a successful B2C e-commerce webshop.



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Umbraco Umbraco Commerce

Umbraco Commerce is an e-commerce module that enables running a webshop on Umbraco. In 2023, Umbraco announced the acquisition of the company behind Vendr, now Umbraco Commerce. In the future, Vendr will therefore become an integrated part of the Umbraco CMS solution as Umbraco Commerce.

Initially, Umbraco Commerce already includes a wide range of features, but there are also many additional customization options through its extensive range of APIs. It also offers a variety of SEO and marketing configurations that help optimize your Umbraco webshop.



Ucommerce is the most popular solution for running a webshop on Umbraco CMS.

Unlike Umbraco, Ucommerce is not open source. It is built on a "Framework-first" architecture that provides users with flexibility and a well-exposed API and documentation for developers.

Starting with Umbraco 9, Ucommerce offers only a single licensing option. Additionally, Ucommerce provides a free version that can be downloaded at any time. The free version covers most of the essential functionalities required in a webshop.

That's what our partners say

Social og Sundhedsskolen
We are very informal ourselves, and that was also what we where looking for in a bureau. It may well be too large and formal for many agencies. So we were looking for something informal and where we are at eye level with those we are talking to. And we have experienced that at MCB.

We have been very happy with the collaboration with Tine who has always been easy to get in touch with, and she has listened to us and challenged us.

MCB has been very responsive and has taken our ideas and brought them to life for us. And they have done it in a way that does not feel like sales at all costs. Bo has been very honest several times when solutions and ideas have not been financially viable for us. And we are happy about that honesty.

Tania Fogh Sørensen


We have created an awesome solution with!


The portal includes many complex and heavy integrations that work well and they are optimized to the point that everything can run on Umbraco Cloud.

Morten Overgaard Mønsted


A Custom Umbraco Webshop

Customers expect better, easier, and faster access to both information and purchasing of products than ever before when shopping online. Therefore, it is important for you to stand out and create a unique customer experience through a combination of content, data, and technology. With 20 years of experience in the industry, we know how to assist you with both webshops and websites.


MCB tailors the solution within Umbraco as an ecommerce platform for your online business. We bring together Umbraco CMS, ecommerce, PIM, CRM, and overall data into one complete solution. And with direct integration to your ERP system, you can easily and quickly move data from system to system.


We help you select the third-party extensions that can personalize and make your website unique, functional, and appealing. This itself is a crucial factor when it comes to experiencing recurring customers. If the desired feature doesn't exist yet, you can find additional features through Umbraco's large community that are not included as standard.


And if there is a feature you desire that is not covered by Umbraco's ecommerce or apps, we can build it for you. By utilizing open-source APIs, we can create a tailored function for your website.

We collect happy partners

Explore our Umbraco cases.

Frequently Asked Questions about Umbraco Ecommerce

Is Umbraco an e-commerce platform?

Umbraco is originally a content management system (CMS) platform, but it is also possible to build e-commerce functionality on the platform using third-party e-commerce solutions and plugins, including Vendr. Additionally, Umbraco has developed its own e-commerce module called Umbraco eCommerce, which allows for building a fully functional webshop.

Is Umbraco safe to use for e-commerce?

Yes, Umbraco is a secure CMS platform, and by implementing necessary security measures such as SSL certificates, HTTPS protocols, and security audits, it is possible to build a secure webshop.

What is Vendr / Umbraco Commerce?

Vendr is an open-source e-commerce solution specifically built for Umbraco as an add-on to the CMS platform, enabling it to function for e-commerce.

In 2023, it is announced that Vendr has been acquired by Umbraco. The feature is now called Umbraco Commerce.

What is Ucommerce?

Ucommerce is an integrated e-commerce solution for Umbraco. It was launched in 2009 and is today one of the most popular e-commerce solutions for Umbraco.

How much does an Umbraco webshop cost?

The price of an Umbraco webshop varies depending on several factors, including the size of the webshop, the number of products, the desired functionality, and any customizations or integrations with other systems. If you choose to use a ready-made e-commerce solution like Vendr or Ucommerce, there will be costs associated with software licensing as well as any support or maintenance expenses.

Do you need help for your Umbraco Ecommerce?

Please fill out the form, and I will contact you as soon as possible.

Michael Almstrup