Pinterest is the 3rd largest social media platform in the USA but is still underutilized by advertisers in Denmark, which can be to your advantage. So what are you waiting for?

The complete and only Pinterest Marketing Guide you'll ever need

Are you considering if Pinterest is a smart investment for your digital marketing strategy?

If you're not, you should be. Pinterest has grown to more than 400 millions users worldwide, and the growth will only continue on an upward trajectory. And if you think the platform is only a forum for recipes and travel ideas, it's time for you to rediscover the power of Pinterest.


Small business marketing has changed the way many companies expand their audience. The online world provides business owners, in all industries and all sizes, with the opportunity to reach their target audience conveniently and quickly. If you're ready to learn more about this powerful platform and how it can help you reach your audience, keep reading here.



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Meet your Pinterest Specialist


Rikke Nielsen

Paid Social Specialist

What is Pinterest?

Pinterest is a social network for sharing and collecting ideas. Some categorize it as a social media platform, but it's more of a search engine than a social media network. You can actually think of it as the world's largest discovery universe with search functionalities.


Users visit Pinterest to find ideas and inspiration for almost anything, from dinner ideas to crafts and even motorcycles. Certain industries will perform better on Pinterest than others. But as mentioned, millions of people are on this platform, and it's likely that your target audience is too.


The name Pinterest comes from the activity users engage in when they find an idea they want to save to their digital bulletin board. Pinterest allows users (called Pinners) to organize images and videos (pins) into personal collections known as boards. On Pinterest, users often revisit their saved content before actually turning to their preferred search engine. For the same reason, Pinterest is your unique opportunity to increase your company's visibility.



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459 million active Pinners

Every month, there are 459 million active users searching for ideas and inspiration on Pinterest.


200 billion saved pins

Users save inspiring content on Pinterest every day, which they want to remember and revisit later.


25% of user time is spent shopping

A quarter of the user time on the platform is actively spent searching for and purchasing products.


3-4 months lifespan

On Pinterest, a post has an average lifespan of 3-4 months, while on Facebook it's 5 hours, Instagram is 48 hours, and Twitter is 18 minutes.


50% of Pinterest users live outside the USA

Pinterest is the third-largest social network in the USA. However, Pinterest is now growing faster in the rest of the world than in its American base.


2 billion searches per month

The average Pinner performs 8 searches per month. When you multiply that by the number of users on Pinterest, it amounts to more than 2 billion searches every month.

How does Pinterest work?

When you create an account, Pinterest asks for your interests and hobbies so it can create a personalized profile for you with content you prefer and find inspiring.


As a user, you can pin the content on the platform that you like. These small pins act as bookmarks, saving the content for later and helping you discover similar content. With each new pin, your virtual boards expand, which you can later access, search, and learn more about.


Users can find saved pins in two ways. They can either scroll through their home feed, which consists of content based on previous searches, or they can search for something specific. Pinterest allows users to create individual virtual bulletin boards by grouping interests to make the experience more targeted and structured. For example, instead of having just one field titled "Things I Like," the user will have multiple boards based on different categories like "Dinner Ideas," "Organization Ideas," and "Home Decor Ideas" - all tailored to the user's interests and needs. Pinterest is a lifestyle search engine app that enables users to find inspiration, and many use it to let their dreams and ideas run free.


As a business, you can use Pinterest to share information and ideas on how your company can help and inspire your target audience. For example, a chiropractor can write an article on the top ten tips for treating back pain and then create a pin on Pinterest with that title. Here on the site, we will delve into more details on how to use Pinterest to grow your business. But for now, we hope you have become aware of how advantageous the platform is for many business owners.



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That's what our partners say


We had followed that Performance Max was the new thing. I was actually very skeptical before but I have. to admit that it went beyond all expectations. We have sold significantly more. There has been a 125 % increase in revenue in August compared to last year on paid advertising with Performance Max.

Nicolai from MCB has been good at helping us with how to optimize the ads, and he has had a very good handle on all the numbers. And for it is just as much about working together with someone who has the passion. And I feel 100 % that he has the passion. It has meant a lot that we have felt that MCB is also passionate about it.

Simon Haubjerg Jørgensen

Get Dressed
I have greatly appreciated the collaboration I have had with Louise from MCB's marketing department. She has given me an intro to Klaviyo so that I have become familiar with the program, and at the same time she has set up the flows that can now continue to give results long into the future.

Nette Blach

Light Partner
MCB has helped us in many areas within SEO including sparring, creating, new content, and cleaning up redundant content.

As a result we see good progress in both traffic and turnover and look forward to expanding the collaboration with MCB in the future.

Stig Meyer Jensen


MCB was involved from the beginning when we had to build our digital marketing. We started by conducting a competitor analysis and keyword analysis. And there was no doubt that we should get in touch with Flemming, as he has broad experience from both the B2B and B2C worlds.

Together with MCB, we are very data-driven. Every month, we receive an analysis that tells us how we are progressing towards the goals we have set up. It is a good basis for making the right decisions and working on what makes sense for the business.

We have achieved great results! It should be highlighted that we now rank number 1 on Google for several different keywords within our industry - we were previously not to be found.

We do not feel like just a customer among many at MCB. It has always been and still is a collaboration where we collectively strive for the good results that can be measured on the bottom line.

Diana Erlandsen

Trin 1: Opret en virksomhedskonto

Step 1: Create a business account

A business account allows you to create and upload pins, video pins, and idea pins. The different types of pins make it easy for you to showcase your products and services to your target audience.

Only with a business account can you create Rich Pins and track your analytics. Rich Pins are important as they allow you to share more information with your viewers on Pinterest.

When sharing content on Pinterest as a business, it's a good idea to provide some information and benefits in the image and accompanying text, revealing what the recipient can gain by clicking on the content. This piques interest and entices the recipient to click, resulting in a higher click-through rate.

Trin 2: Opsæt dine opslagstavler korrekt og præcist

Step 2: Set up your boards correctly and accurately

On your business account, you need to create virtual boards. These boards should tell Pinterest exactly what your account is about. There's no time to fumble in the dark and be imprecise. Titles and descriptions are searchable on Pinterest, so make sure to use the exact keywords you want your business to rank for.

Keywords are an essential part of Pinterest. In fact, it's Pinterest's unique search function that sets it apart from other social platforms like Instagram and Facebook. So, use it to your advantage and set up your account with sharp and well-defined keywords from the beginning.

And if you already have an account, take the time to go back to your profile name, description, board names, and descriptions to ensure you're sending the right signals to Pinterest's search algorithm.

Trin 3: Opret fantastisk og fængende indhold

Step 3: Create amazing and engaging content

Finally, it's time to create your pins. It's all about creating fantastic graphics and images that are so compelling that they entice the recipient to click and check out the content. As mentioned, you can add text overlay to your images to provide the recipient with additional insight into what they can expect if they choose to click through to your website.

In the example of the chiropractor's article on back pain, for instance, the chiropractor can use an image of a person experiencing back pain with overlaid text that says, "10 ways to recover from back pain this weekend." This communicates the exact benefit the viewer will receive when they click to read the article.

Trin 4: Tilbyd din ekspertise og del dine fordele

Step 4: Offer your expertise and share your benefits

Pinterest is used to search for ideas, inspiration, and dreams. For that reason alone, it's crucial that you ask yourself: What does my business offer to the audience? By keeping that question in mind, you'll best reach your target audience on Pinterest.

The key to success on Pinterest is to center your content around the customer. You can do this by considering the questions your customers are already searching for online and creating content on your website that answers those questions. Your pins on Pinterest can help your potential customers find this information on your website rather than with your competitors.

So, go ahead and create pins that share your industry expertise while inviting the recipient to explore the many benefits you can offer. By doing so, you'll experience organic growth for your brand.

Speed up the process with paid advertising

Yes, organic search traffic is great for long-term success. However, you also need customers and new business here and now. With changes in privacy, many are turning to paid Pinterest traffic.


Due to its amazing search capabilities, Pinterest offers a unique way to reach your audience through paid advertising. With Pinterest ads, you can target your audience based on keywords, interests, age, and location. The ability to boost your pins in a search feed is Pinterest's strength and what sets the platform apart from other social media platforms.


Previously, you could use retargeting and look-alike audiences to reach your customers on other platforms. However, you were still reliant on reaching them when they were ready to make a purchase. When your customer searches for a specific keyword on Pinterest, they already have the intention to find the information they need.


That's why there is a much higher conversion rate from search traffic compared to paid traffic from other social media platforms. So, take the time to get to know your audience and research what they are searching for online.


Once you have a better understanding of your audience, you can create a paid campaign that targets your keywords. When your potential customer searches for your keywords, Pinterest will display your pin near the top. Over time, your organic pins will also start to rank for these keywords, but in the meantime, use the power of paid advertising to accelerate the process.



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Scale your success by reaching out for help

There's no longer any doubt that Pinterest provides great opportunities for online growth. And your business can also benefit from being active on Pinterest. But, like many things, it's easier said than done in practice.


Creating new content for your profile can be challenging. It takes time to create eye-catching graphics and compelling headlines that capture the recipient's attention. And it can be time-consuming, time that you may not always have.


But you don't have to do it alone.


Contact the experts at MCB, who already know what it takes to achieve success on Pinterest. We can show you how we can scale your efforts and grow your business through Pinterest.


By reaching out for help, you will undoubtedly experience your marketing strategy on Pinterest reaching new heights. A digital marketing expert can assist you in growing your audience both organically and through paid advertising. Meanwhile, you can continue working on your business, so you're ready when your customer list and sales start to grow.


When you work with an expert at MCB, you can truly get off the ground on social media. At MCB, we've been helping our clients grow their online presence since 1999, and we can also assist you in improving your Pinterest strategy.

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Frequently Asked Questions about Pinterest

What is Pinterest?

Pinterest is a visual-based social media platform where users can create and discover visually inspiring posts, also known as pins. It is a place where people can find ideas, plan projects, and create collections of images and videos within various topics.

How do I create a Pinterest account?

To create a Pinterest account, you need to visit the Pinterest website or download their mobile app. You can create an account by registering with your email address or by using your Facebook or Google account.

Is Pinterest free to use?

Yes, Pinterest is free to use. You can create an account and access all the basic features on the platform without paying anything. Pinterest generates revenue by offering ads and sponsored pins to businesses that want to market their products or services on the platform.

How do Pinterest Boards work?

Pinterest Boards are virtual bulletin boards where you can organize and save your pins. You can create boards based on different topics or interests and save relevant pins to them. It is a way to organize and share content on Pinterest.

Can I download images from Pinterest?

No, Pinterest does not allow direct downloading of images from their platform. However, you can open a pin and visit the source where the image originally comes from and possibly download it from there, depending on source or copyright restrictions.

How can I increase the visibility of my pins on Pinterest?

To increase the visibility of your pins on Pinterest, you can optimize your pin descriptions with relevant keywords, use relevant and attractive images, create boards and pins within popular and relevant topics, share your pins on other social media or your own website, and engage with other users by following, commenting, and repinning their content.

How do I measure the success of my pins on Pinterest?

Pinterest offers built-in analytics tools, known as Pinterest Analytics, which provide you with insights into the performance of your pins. You can see data such as the number of views, saves, clicks, engagement, and more. These measurements can help you evaluate the effectiveness of your Pinterest marketing strategies.

Is Pinterest only for personal use, or can businesses use it too?

Pinterest can be used for both personal and commercial purposes. Businesses can create a Pinterest business page and leverage the platform to promote their products, drive traffic to their websites, and engage with their audience. Pinterest also offers advertising options for businesses that want to reach a wider audience.

Can you advertise on Pinterest?

Yes, it is possible to advertise on Pinterest. Pinterest offers advertising opportunities for businesses that want to reach a broader audience and market their products or services on the platform. The ads on Pinterest are often called "Promoted Pins" and function as visually appealing posts that appear in users' feeds and search results.

Do you want to get started before your competitors?

Please fill out the form, and I will contact you as soon as possible.

Rikke Nielsen
Maternity leave