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At MCB we know how crucial your online presence is to your success. Over the years, there has been an abundance of media content, platforms, and solutions that have made it increasingly difficult to cut through the noise and reach your customers.
But with creative content in the form of graphics and video, you have the solution. And at MCB, we have the specialists who, with professional video production, ensure that you stand out from the crowd.
The video format in marketing is a hit. And that's because moving images convert better than other media. It is the ultimate tool for sparking interest and curiosity in a way that you can't achieve with words and images alone. For your recipients, well-produced video will be perceived as a pleasant change from all the text and complicated content they already encounter in the media and social media.
Our specialists stay constantly updated on the different platforms, video formats, and opportunities. That's why we always have the right conditions to create customized solutions for your business. And that's regardless of which social media platform you are on - Facebook, LinkedIn, TikTok, Instagram, Pinterest, or something else entirely.
At MCB, you are guaranteed specialized skills in professional video production, live action, storytelling, sound, and graphic design. We make sure that the finished video is always adapted to the various formats on social media, whether it's vertical format, widescreen format, short or long.
That's why we should be your new agency for your next video project.
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Your recipients are already exposed to text and decisions to be made everywhere. Therefore, visual branding with video and graphics is the much-needed break that your recipients need. With visual branding, you can make the complicated easy, and it can be done in a way that creates attention for your business.
Videos create a unique universe that invites the audience into a storytelling that is inspiring and captivating. And it's experiences like these that we rarely forget - even when it comes to companies and brands. It's the unique things that we remember and look back on. And that's why the video format can be a great advantage for your business!
Video content is a way to capture the interest of recipients, but not just any recipient. With video, you can specify your messages to such an extent that you already reach the right recipients, which are relevant to your business, from the start.
When you use video in your marketing, you can stand strong in the market and boost your conversion rate. You will experience that when you manage to create the right message for the right consumer, your production of video content will quickly pay off! And you create memorable e-commerce experiences for your customers.
Facebook, Instagram, LinkedIn, TikTok, and more have many different formats for ads and organic posts. Therefore, it is important that your finished video takes advantage of the screen space available on the different platforms.
For example, on TikTok, video should be used in a vertical format at 9x16. On YouTube, it should be in landscape format unless you are advertising on YouTube Shorts. There are so many different placements, and if you don't take advantage of them, you may miss out on a lot of conversions, clicks, and views.
If you try to appeal to everyone in your storytelling, you appeal to no one. Therefore, it's important that you find your message that sets you apart from your competitors. And it doesn't have to be complicated.
It can simply be a few details that characterize you, such as a particular style with many dark colors or specific graphic elements. It can be a certain way of editing your videos. Or it can be special subtitles.
There are many different tools that can make you recognizable, and it's important that you consistently incorporate them into your storytelling because consumers need to fall in love with your style, and that can take time.
Video editing programs and options for editing videos are endless. And video editing is an important part of video production.
Videos should keep the consumer's interest and attention from start to finish. This can be done in many ways by varying your video editing with slow-motion, transitions, movement in the clip, no movement, and close-ups.
On social media, you have very little time to capture the attention of customers, and 2 seconds may be enough for the consumer to move on quickly. Therefore, it can also be important to create varying content, as customers can react to something you didn't expect.
The video format in marketing is here to stay. The format has better reach, higher conversion rates, and better engagement across organic and paid advertising.
Perhaps you have already noticed that the video format is receiving more focus on marketing channels. For example, Instagram has been inspired by the popular media platform TikTok. The most central place on Instagram used to be reserved for posting new content for users. But now it has been replaced with "Reels," which has taken over the central spot. Reels is Instagram's own popular video format that is gaining more and more ground on the platform. Today, it is videos on TikTok, Instagram, and Facebook that create the most interaction between companies and consumers.
Videos are not only your tool for standing out from competitors and making a special impression on the consumer. It is also your tool for keeping up with trends and the desires of users.
All companies can use video to inform about products or give insight into the people behind the company. With video, you can let the company's DNA and personality shine through. A video with, for example, a voice-over and good mood shots of a CEO talking about the products is more captivating, authentic, and personal than a picture.
In fact, studies show that video can be a crucial tool in the buying process. 58% request videos that inform about products or services before making a purchase. And it would be a shame if that were the reason you lose customers!
In collaboration with you, we create the comprehensive storytelling needed to capture your target audience. We always provide input that both benefits and challenges, so you can succeed with your videos.
Subtitles are a must-have in all video production. Videos must always be able to live with and without sound. Therefore, we also help you produce and insert subtitles for your videos.
We schedule a day to shoot various clips, allowing creativity to inspire us so we can assemble the video according to your preferences. You can be sure that we stay updated on the latest and popular ways to shoot videos.
Profile videos, web videos, social media videos, product videos, presentation videos, and campaign videos. There are many possibilities within video production, and no matter what your needs are, you will find the skills at MCB.
We edit the video to match your identity, creating recognition in different ways so that lighting, sound, and images always fit together. We are experienced in various editing programs, ensuring you always get the best result.
We keep ourselves updated on developments within Instagram, Facebook, TikTok, YouTube, and other social media platforms. Therefore, we can tailor your videos to the platform you desire, and you can be sure that it follows current trends
The video format is used in every industry. Whether you are working in B2C or B2B, you can integrate video into your marketing efforts and on all platforms. Whether it's about increasing clothing sales in a B2C company or production sales in a B2B company, videos can be used to capture customers' attention more than images are capable of.
One of the strengths of the video format is that you can use it across your marketing channels. Video can be used for Google Ads, advertising on social media and TikTok, websites, newsletters, and whatever you use in your digital marketing. The only thing you need to remember is to customize the video for each platform. It gives the best result.
For the same reason, it doesn't have to be expensive to produce video for your marketing. Once you have a single video in the can, you can integrate the same video on all platforms. At MCB, we have experience producing specific product videos but also branding videos that you can use across platforms to increase awareness of your company.
The possibilities with video are many, and there is no universal recipe for what and how videos work best. Our specialists delve into your business and ambition so that you get precisely the videos that fit your needs, industry, and business goals. And we ensure that you create visibility around your business with video content, whether you use Facebook, Instagram, Google, TikTok, Pinterest, or all of them.
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