Content Marketing

Is your business getting enough attention? Content marketing is a strategy for creating and distributing valuable content that attracts and engages the target audience.

Your Content Marketing Agency

Content marketing is a strategic approach to creating and distributing valuable content that can attract and retain the target audience. Content can take various forms, such as blogs, white papers, articles, video content, podcasts, infographics, social media posts, and more. With content marketing, you can:


  • Build a positive brand image 
  • Increase traffic to your website
  • Improve conversion rates
  • Create loyal customers


There are several ways to work with content marketing. At MCB, we have an experienced marketing team with the skills to work with content marketing in a range of disciplines, including:


Search engine optimization (SEO)

There is no content marketing with SEO. When working with content marketing, SEO is a vital part. With SEO, you can optimize the content so that it ranks high on search engines like Google when users search for relevant keywords. Your ranking on Google has a significant impact on whether you can succeed with content marketing. It is the ranking on Google that affects your online presence and ultimately the traffic to your website. Therefore, it is essential that content marketing involves in-depth SEO work.


At MCB, we help optimize SEO texts so that your content appeals to both the reader and the search engines. We do this with thorough keyword research so that you can produce value-creating content that is relevant, current, and exciting for your target audience.


Audience analysis

Audience analysis and persona development also play a significant role in content marketing. Before content can be produced, it should be based on a detailed audience analysis that helps you find the sharp messages and stories.

An audience analysis can consist of various elements such as demographics, behavior, needs, competition, buying process, and marketing channels. Based on the audience analysis, we can help you develop personas that can make it easier for you to target, streamline, and refine your content marketing.


Artificial Intelligence (AI)

AI has revolutionized the way content can be produced. It can be a technology you can use to your advantage in working with content marketing. AI can help analyze data to optimize your content, provide inspiration, and be a helping hand in a busy everyday life.


ChatGPT is one of the technologies that can be used to increase the efficiency of content marketing. As a wordsmith trained on billions of words and phrases, ChatGPT can generate quality content for any audience and in different languages, making it a powerful tool for creating good content.


Our content specialists stay up to date on the latest developments in AI. And we have tips and tricks on how you can use AI effectively for your content marketing


Social media

Sociale media is an essential part of content marketing, and there are different ways in which it can be used to increase visibility for businesses and their content. First and foremost, social media marketing can be used to distribute content and reach a broader audience. It is also possible to use marketing channels to increase engagement and interaction with the target audience by answering questions and comments.

MCB can help you develop and implement a social media strategy that suits your target audience and ambitions. By analyzing the target audience's behavior and preferences on the various platforms, we can develop a plan for which channels to focus on and what type of content to share on each platform. We also help you monitor and measure the results of the effort. With a successful social media strategy, you can build a strong online brand, increase traffic to your website, and strengthen customer relationships.


Link building

Link building is a powerful tool in content marketing that can help increase visibility and traffic to your content. When building links to your content, it's important to focus on the quality of your links and the sources they come from. The higher the quality of the link sources, the more valuable they will be for your website and your content. At MCB, we help you develop links that build authority and trust for your website in the eyes of search engines, improving your ranking in search results.



With MCB as your content marketing agency, you get content specialists with experience in various disciplines who can help you create and distribute good content that attracts and retains your target audience while strengthening your online presence. MCB's team of experts can help develop a content marketing plan that fits your goals and needs, delivering quality content that increases traffic, engages users, and creates conversions. And before long, you'll be top of mind for your target audience.



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Meet your Content Marketing Specialist

Annemette Rosenkilde

Annemette Rosenkilde Lucas

Marketing Manager

What Your Content Marketing Agency Offers


Content strategy and planning

We help you develop a targeted content strategy that takes into account your company's audience and ambitions. Together, we follow through with projects so that you succeed in content marketing.


Link building

We ensure the creation of relevant and authoritative links. MCB identifies potential link sources and develops a strategy to build links through a variety of tactics.


SEO analysis and optimization

Our SEO specialists help you optimize your website and content for search engines. You receive a thorough SEO analysis where we identify the key search terms and phrases you should focus on.


Audience analysis and persona

It is important to write to the right people. Therefore, we assist with audience analysis and develop one or more personas that make it clear who the message should be directed towards.


Analytics and performance tracking

How do your efforts perform? Our data and tracking specialists help you keep track of your performance and what you can improve.


Expert knowledge

At MCB, we stay up-to-date on the latest trends and features. Therefore, you always receive the latest knowledge and best advice in the field.

Get Success with Content Marketing Strategi

If you are interested in creating long-term and value-adding relationships with your target audience, content marketing may be the best investment you make. A content marketing plan describes how you will create, distribute, and promote content to achieve specific business goals. And with the right content marketing plan, you create synergy, and effectiveness increases regardless of which marketing channels you choose to use.


But you do not become a world champion in content marketing overnight. That is why working with this method is often long-term and resource-intensive before your efforts pay off for your business.


So how can you succeed with content marketing? At MCB, we help you through three steps that ensure your strategy's success:


  1. First and foremost, it is important to define the audience, their needs, and desires. By understanding the audience, you can tailor content to their interests and needs, increasing the likelihood that they will engage and convert to new customers.
  2. Next, it is important to develop a plan to create, distribute, and promote content. This may involve identifying relevant topics and keywords, creating content in various formats such as text, image, or infographics, and deciding which social media to use for marketing.
  3. Finally, it is important to measure the results of the strategy and adjust it over time. By monitoring and analyzing data, we can identify what works and what does not and adjust the strategy to maximize effectiveness.


An effective content marketing plan can have a significant impact on your company's success and ability to reach business goals. By focusing on the audience, creating relevant and valuable content, and marketing content on appropriate channels, you can increase traffic, improve visibility, and build a strong brand image.



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That's what our partners say


We had followed that Performance Max was the new thing. I was actually very skeptical before but I have. to admit that it went beyond all expectations. We have sold significantly more. There has been a 125 % increase in revenue in August compared to last year on paid advertising with Performance Max.

Nicolai from MCB has been good at helping us with how to optimize the ads, and he has had a very good handle on all the numbers. And for it is just as much about working together with someone who has the passion. And I feel 100 % that he has the passion. It has meant a lot that we have felt that MCB is also passionate about it.

Simon Haubjerg Jørgensen

Get Dressed
I have greatly appreciated the collaboration I have had with Louise from MCB's marketing department. She has given me an intro to Klaviyo so that I have become familiar with the program, and at the same time she has set up the flows that can now continue to give results long into the future.

Nette Blach

Light Partner
MCB has helped us in many areas within SEO including sparring, creating, new content, and cleaning up redundant content.

As a result we see good progress in both traffic and turnover and look forward to expanding the collaboration with MCB in the future.

Stig Meyer Jensen


MCB was involved from the beginning when we had to build our digital marketing. We started by conducting a competitor analysis and keyword analysis. And there was no doubt that we should get in touch with Flemming, as he has broad experience from both the B2B and B2C worlds.

Together with MCB, we are very data-driven. Every month, we receive an analysis that tells us how we are progressing towards the goals we have set up. It is a good basis for making the right decisions and working on what makes sense for the business.

We have achieved great results! It should be highlighted that we now rank number 1 on Google for several different keywords within our industry - we were previously not to be found.

We do not feel like just a customer among many at MCB. It has always been and still is a collaboration where we collectively strive for the good results that can be measured on the bottom line.

Diana Erlandsen

Do you have a persona?

Do you have a persona?

You are probably struggling to generate leads and conversions through your content - most of us are! Nearly 60% of all marketers agree that content creation is one of their biggest challenges in online marketing, especially when it comes to content marketing.

Creating a persona can help with this, though. With personas, you have the opportunity to create content with your consumer in mind, which means it will hit the mark.

You'll also find it easier to tailor your content and thus connect with your audience. And that can lead to more sales-ready leads

Utilize the sales funnel

Utilize the sales funnel

When looking to succeed with your content marketing, it's important that you hit your users with relevant messages at just the right times in their journey. For instance, sending interior design tips before the customer has even bought a new piece of furniture will not do you any good. When the customer is not yet ready to buy something, shouting about good prices and offers will not be effective.

This is also known as the 95/5 rule, which is a rule of thumb that provides better understanding of customers' desires and needs. The 95/5 rule states that only 5% of your customers are actually in the market and ready to take action, such as making a purchase. Meanwhile, the remaining 95% of your customers are not actively in the market. Therefore, it's important that your messages always take into account where your customers are in the buying process. And remember, it's not just about the products, but also about the meaning they can have for the customer in the future.

Make sure you have content for all stages of the sales funnel.

The Difference Between Owned, Paid, and Earned Media

In content marketing, there are three main types of media used to reach the target audience - owned, paid, and earned media. They all aim to reach the audience, but in their own way:


Owned media

Owned media refers to the communication channels that you control. This can be your website, blog, emails, or podcast. Here, you decide the content you want to send out and how often you want to do it. Therefore, you also have full control over the messages being sent out and to whom.


It is the most controlled and economically advantageous way to reach the target audience as you have full control over the content and distribution. It can also help build a strong brand image and establish your company as an authority within its industry. However, this type of content often takes the longest to create as it is typically the last thing a user sees before making a purchase decision.


Paid media

Paid media refererer til betalt annoncering, hvor du betaler for eksponeringen, som f.eks. pay-per-click (PPC) annoncer, SoMe-annoncer og native advertising. Det er en måde at nå ud til målgruppen på, når du ønsker at øge synligheden og nå ud til en større målgruppe og dine potentielle kunder. Det er også nyttigt, når du vil promovere en bestemt kampagne eller produkt.


Earned media

Earned media refers to the attention you receive through mentions and word-of-mouth recommendations, such as articles, product reviews, social media shares, and user reviews. It is the most valuable form of media as it is based on authentic interaction with the audience and can lead to greater brand loyalty among existing and potential customers.



In your content marketing strategy, it is important to note the benefits and drawbacks of the three types of media.


Owned media is the most controlled and economical way to reach the target audience but only reaches the existing customer base. Paid media can help reach a larger audience and increase visibility for a particular campaign or product, which is valuable but can also be costly. Earned media is highly attractive to your business as it is based on authentic interaction with the audience, but it can be difficult to control and takes time to build.


There are many different advantages to owned, paid, and earned media. And the success of content marketing often lies in using a combination of the three types of media and thus reaching the target audience in the most effective way

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Frequently Asked Questions about Marketing Content

What is content marketing?

Content marketing is a marketing strategy that involves creating and sharing valuable, relevant, and consistent content to attract and engage a target audience. The ultimate goal of content marketing is to drive profitable customer action, such as generating leads, increasing sales, or building brand awareness and loyalty. Examples of content marketing include blog posts, social media content, videos, podcasts, whitepapers, and webinars.

What can content marketing do?

Content marketing can achieve several different goals depending on the specific needs of the business. Generally, content marketing can: increase visibility, build trust, generate leads, increase sales, build brand awareness and loyalty. These are just some of the possibilities that content marketing can provide to a business, and there are many other benefits depending on the goals of the marketing strategy.

What does content marketing cost?

The price of content marketing can vary depending on different factors such as scope, complexity, and level of customization. Generally, prices can range from a few thousand kroner to several hundred thousand kroner, depending on the scope and complexity of the project. It is important to speak with a professional content marketing provider to get a more accurate price assessment based on your specific needs.

How do you create a content marketing strategy?

An effective content marketing strategy involves a multi-step process: audience analysis, goals and KPIs, content planning, SEO optimization, distribution on selected marketing channels, and evaluation. It is important to remember that your content marketing strategy should be flexible and adapted as needed to achieve the best results.

What is B2B content marketing?

B2B content marketing (business-to-business content marketing) is a marketing strategy where a company produces and distributes content with the purpose of attracting and retaining another business as a customer. B2B content marketing focuses on creating valuable and relevant content that meets the needs and interests of the audience, which consists of other businesses. It can include informative blog posts, e-books, whitepapers, video content, webinars, and social media updates that address topics such as industry trends, technical aspects, product reviews, and other relevant subjects.

Why should you use content marketing?

Content marketing is an effective strategy that can help you build your brand's visibility, credibility, and customer loyalty, while also helping you increase your conversion rate and ROI. By offering valuable and relevant content that addresses your target audience's needs and challenges, you can increase their engagement and trust in your brand. It can also help you build a better customer experience and increase your brand awareness across various channels.

Do you Need Help with Content Marketing?

Please fill out the form, and I will contact you as soon as possible.

Annemette Rosenkilde Lucas
Marketing Manager