Achieved 131% more revenue with new SEO efforts

For more than 30 years Light Partner has supplied equipment to the theatre, event, and television industry. At you will find everything within light, sound, control, and stands, and you are always guaranteed high-quality expertise. The core business at Light Partner was in place but SEO help from MCB was needed.

At the address in Herning an efficient warehouse with accessories for the visual part of the entertainment industry is managed with everything from lamps and lighting desks to media servers. At Light Partner good service is paramount. The company delivers this with more than 30 years of experience in the industry where the deep knowledge solves even the most complicated challenges.


Over the years this has resulted in many exciting collaborations and solutions. Light Partner has among other things supplied a spotlight for VIA University College in Aarhus, PROLED lighting for Herning City, and 300 Robe lamps for The Minds of 99 concert in the park.


Light Partner masters everything within visual equipment for entertainment. With that foundation in 2021 it was time for an upward adjustment of the website with a fresh breath of SEO. And this is where MCB's SEO specialists stepped in.

”MCB has helped us in many areas within SEO including sparring, creating, new content, and cleaning up redundant content.

As a result we see good progress in both traffic and turnover and look forward to expanding the collaboration with MCB in the future."

Stig Meyer Jensen, Director and owner of Light Partner

Need for a Dedicated SEO Effort on the Website

Back in 2021 Light Partners' website had a number of challenges that made it difficult to be successful on Google. Google is a variable size and the SEO tactics are changeable which is why it can be difficult and time-consuming to handle SEO on your own. For the same reason Light Partner chose to seek outside assistance and contact MCB who with the right skills could give the website an SEO boost.


Light Partners' website suffered from an unclear structure, and the filtering functionality at the time basically gave Google more than 1,000,000 different URLs to deal with which in itself strains the SEO value. In addition, it was often the wrong web pages that ranked on the domain which is why there was also room for improvements to the domain.


Therefore MCB's SEO specialist laid out a clear plan to strengthen the domain via link building, upgrading the structure of the website, developing new content, removing duplicate content, and improving the existing content and the internal link structure.

Great Success and Wild Results with New SEO Efforts

Light Partner received a total SEO review at MCB where a lot of challenges have been solved and much has already been improved. Thanks to the collaboration between Light Partner and MCB the goal is now in sight and soon the company can reap all the fruits of the SEO improvements.


Although it is still early in the process the collaboration has actually already been successful with organic traffic increasing dramatically and producing wild results. So far it has resulted in 259 % more users and 200 % more sessions which corresponds to a tripling of the number of users on the site. That in itself is a success!


But the success does not end here.


For Light Partner has also received 151 % more orders via organic traffic which has increased revenue by a staggering 131 % compared to last year.


The number speak for themselves. And this proves that dedicated SEO efforts can pay off to that extent.


And the interesting thing is that despite the significant progress Light Partner is still only in the early stages of SEO work. There are still many areas that can and must be improved.


There is therefore a lot of potential ahead and the future looks bright for Light Partner. And at MCB we are happy to be on the journey, and we are very excited about what the future brings in more exciting results.

Flemming C. Lund
Head of SEO & B2B Marketing

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