Performance Max

125% more revenue with Performance Max from Herning offers a large selection of sand, gravel, soil, granite, and garden chips for private and smaller B2B customers. HV-transport is behind Sandshoppen and has served B2B customers in Central and Western Jutland for over 35 years. The company has its own gravel pit and trucks, and can therefore offer competitive prices and fast delivery of materials in large quantities.

It all started in 2020 just a few weeks before the COVID19 pandemic overturned large parts of the world. The pandemic presented major challenges for most people but at Sandshoppen it gave good momentum. Already in the first month took the market by storm selling more than was estimated for the first year of existence. And in many ways the company's success has been steadily increasing since then.


When Sandshoppen decided to expand the business with an online universe the choice fell on MCB's own platform MCB.CLOUD which opened the doors to a webshop with special functions and flexibility. Since then the platform has developed further with more functions added, and Sandshoppen has gotten to know .CLOUD even better.


With the website in place it was now time for further improvements. Sandshoppen therefore turned to MCB's marketing department which assisted with advice and setting up Performance Max in Google Ads.

"We had followed that Performance Max was the new thing. I was actually very skeptical before but I have. to admit that it went beyond all expectations. We have sold significantly more. There has been a 125 % increase in revenue in August compared to last year on paid advertising with Performance Max.


Nicolai from MCB has been good at helping us with how to optimize the ads, and he has had a very good handle on all the numbers. And for it is just as much about working together with someone who has the passion. And I feel 100 % that he has the passion. It has meant a lot that we have felt that MCB is also passionate about it."

Simon Haubjerg Jørgensen, Business Developer and Digital Marketing Manager

A total agreement within the servicing of the platform and marketing

The collaboration between Sandshoppen and MCB goes back a few years. Sandshoppen faced an expansion of their business with a digital supplement to the physical business. And that gave rise to a new collaboration with MCB.


Today, is built in .CLOUD which has been developed with important functions such as freight calculator, quantity discounts, and conversion table. You can read more about the project here. With this project a solid foundation for a good collaboration had been created. Therefore, it was also obvious for Sandshoppen to make use of MCB's marketing department when the company's Google Ads needed a loving hand.


For Sandshoppen it was important to collect all tasks under one roof. Therefore, Sandshoppen today has a total agreement with MCB with both servicing of the platform and marketing. This provides a special synergy and strengthens the close relationship even more. At Sandshoppen it means a lot that there is a certain security and recognizability in that it is the same consultants and values you meet - regardless of whether you need assistance with the platform or marketing.


And it is precisely the close relationship that keeps Sandshoppen up to date on the latest developments both within MCB.CLOUD and marketing. Therefore, MCB's Google Ads Specialist also joined when Google launched the new campaign format, Performance Max, and saw it as an obvious opportunity for Sandshoppen.

Had great success with Performance Max

Sandshoppen had heard about Performance Max and had even seen it in use at other companies - although not with success. Therefore, there was also some skepticism when MCB suggested that the company venture into using the new campaign format.


However, skepticism was quickly transformed into success. Thanks to the right knowledge and experience with the format. MCB has had a great focus on creating the best technical prerequisites for the algorithm-based campaign format in order to achieve the best possible results - including server-side tracking, target groups, campaign structure, and a close collaboration with Sandshoppen to optimize the product feed.


After the company switched to Performance Max the sales figures have exploded. With a 125 % increase in turnover it is safe to say that adopting the new format was a good decision. This corresponds to a growth in revenue of 40 % since last year and this is because the average order on has increased by as much as 80 %.


In many ways Sandshoppen has made the most of the campaign format and it has proven to be a marketing effort that was worth investing in. The success is due to the campaign format's ability to use better images and videos. Part of the explanation for Sandshoppen's success is also that Performance Max has managed to optimize the company's geographical areas since it supplies soil, gravel, and sand to large parts of Central and Western Jutland. dreams bigger

The journey with Performance Max is not over for Sandshoppen. A unique advantage of Performance Max is the format's ability yo use multiple marketing channels.


And Sandshoppen also plans to do that. Soon the company has ambitions to take on YouTube which plays even more with the video format and increases the possibilities of further expanding the geographical area.


There is no doubt that Sandshoppen will continue to use Performance Max. Already, the company has achieved wild results with the format, and at MCB we look forward to seeing how the company reaches new heights in the future and adopts new marketing strategies and efforts.

Nicolai Hesselholdt
Tracking & Google Ads Specialist

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