Whether you are launching a new product, building a new Shopify Shop or just have higher ambitions for your current shop, there is one important problem you need to solve - how do you get potential customers to find your webshop.
Once you have launched your Shopify Shop, a lot of work starts. This is because now you need to initiate the efforts that increase the traffic on your shop and convert visitors into customers. That's why it's important to have good marketing tactics that fit exactly your store.
And there are many tools that can help you with the marketing you can throw yourself over. For example, you can get started with SEO, so it will be easier for potential customers to search for your store, you can share your products or services on social media, or you can automate some of your initiatives.
Shopify has its own Marketing Platform - and it has many benefits. Among other things, you get opportunity to reach more customers through a built-in blog and SEO tool. And you can also build both Facebook and Google Ads campaigns and easily connect your shop to Facebook, Messenger, Instagram, TikTok, various email systems and HubSpot CRM - among many other things.
Of course, the marketing platform also makes it easy for you to track the effectiveness of a campaign across all channels. Everything is displayed simply and clearly on your dashboard, and this means that you can maintain a full overview of your customer data and your shop's performance.
Shopify offers a wide range of SEO tools that can help improve your search engine rankings.
Shopify allows you to connect to a number of the largest social media platforms. Including Facebook, Instagram, SnapChat and TikTok.
Use Shopify's own apps to send out relevant emails or integrate with your favorite email system and experience the many benefits.
Use Shopify's many features and integration options to develop content for the channels where your audiences reside.
Connect Shopify to HubSpot CRM and autopilot customer journeys with data-driven strategies, inbound marketing, content, sales strategy and web design.
Spread the knowledge of your Shopify Shop with i.a. Google Ads. Shopify makes it easy for you to set up a streamlined strategy for your paid ads.
The search engines are not just a ranking of search results, they are a direct link between you and your customers. Therefore, you need to understand your target audience's problems, needs and desires so that you can offer them the right solution.
This is where search engine optimization (SEO) comes into play. SEO makes it possible for you to create value among your customers by e.g. to show them the right products and the service they need.
The people who find your Shopify Shop via a search engine are most likely looking for products or services that are similar to what you offer - and therefore they are also more likely to buy something. That's why it's important to pave the way for your shop, and that's why you should make use of SEO just to improve your search engine rankings.
Search engines like Google and Bing are designed to use a range of information from your Shopify Shop to create a specific ranking based on i.a. searches. That is, it is also these search engines that determine which sites are most likely relevant to a search. And of course, it's about lying as high as possible.
Fortunately, there are many factors that can improve your Shopify Shops location. For example:
If you are new to your Shopify Shop, it can be difficult to hit all factors now and here. It takes time to build a good reputation, but with good planning and an effective SEO strategy, you can drive more traffic to your store.
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Social media is a mix of several strategies - this applies to influencers, paid advertising and free initiatives via e.g. links. And because it's precisely about building relationships and loyalty, it's the mix you need - and something that no other marketing discipline offers.
Therefore, it is about much more than just a fun GIF, 10 second videos and flat memes. It is also your opportunity to offer moments of joy and interest.
Social media can help you build engaged audiences, create more traffic sources and attract new customers, which is why your Shopify Shop will grow as your online network grows.
But increasing can quickly take hold. Therefore, you should have an effective social media strategy that keeps your actions focused so that you do not risk spending a lot of resources and hitting thin.
Shopify allows you to use a wide variety of social media. Of the most popular are:
When you post something on social media, you promote your shop and connect with potential customers. Therefore, it is important that your strategy works towards building your brand, improving your SEO and increasing the traffic to your store.
You can do this in several ways. For example:
Starting from scratch with a new Shopify Shop can seem overwhelming - especially because there are so many different channels you can rely on.
In particular, however, you should focus on:
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Email marketing is the one discipline that lets you create new customers and connect with old customers - quickly and efficiently.
Email marketing has survived a lot, and despite a lot of adversity and a lot of competition from other channels, this discipline still stands as being one of the most powerful techniques you have available with your Shopify Shop. And if you choose to combine regular newsletter broadcasts with smart tools like automation and personalization, there is no need to shout out loud to be heard.
Therefore, email marketing on Shopify is much more than just boring newsletters that still do not perform. This is because it is your opportunity to create relationships with your subscribers and have conversations with them as if they were your close friends. And you get right into their private inbox with your message - it's a power that no other marketing discipline has.
And with a Shopify Shop you will be taken in hand right from template to tracking. You get from the beginning:
Or you can choose to make a simple integration into your favorite email program. It can be, for example, Klaviyo or ActiveCampaign, which also gives you all the options for e.g. campaigns, automations, segmentation, personalization, tracking, analytics and much, much more that you need.
To get off to a good start, however, there are a few things you should keep track of - regardless of your mail client. For example:
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Content is paramount to your Shopify Shop. While other marketing initiatives are the fire, content will be your fuel. And that's why it's exactly what tells stories about you and your visions for your store and your products or services.
That is why content is also many things.
It's not just a long text, all that communicates to your target audience is content. And therefore also includes audio and visual formats. So blogs, emails, videos and social media are what is called content marketing. Everything contributes to your potential customers finding their way to your store.
For many, the biggest obstacle is the production phase itself. Your content must have a high level and therefore exude quality. And that's why it's about developing meaningful and engaging content that defines your expertise so you build a relationship with your customers. So you can use your content to build trust, build your brand, keep people informed and create content for social media as well as emails. And then it also helps you rank better in the search engines.
When you want an effective content strategy, you should therefore focus on eg:
By creating content for more than one marketing channel, you give your customers and potential customers different ways to engage with your products and / or services. Therefore, consider focusing on several of the following channels:
You should design different content depending on the channel and in this way tailor your content to the individual target groups, e.g. through text, images and video. And make sure that the same content does not repeat in several places - enrich it instead. For example, your blog post can turn into 3 different emails, while your Instagram photo can lead to the given brand.
It requires a lot of work.
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What do you say to putting your customer journeys on autopilot with data-driven strategies that combine inbound marketing, content marketing, sales strategy and web design? This is exactly what you will experience if you choose to integrate your Shopify Shop with HubSpot CRM.
With the integration, you will find that the resources you use to attract new customers pay off - both when it comes to content, social media and SEO.
HubSpot CRM is a software that promotes your growth and builds deeper relationships - right from the first contact with a potential customer. So you can use HubSpot when you want to integrate your store data with one of the leading CRM systems and experience the benefits of marketing automation.
When you automatically send leads from your Shopify Shop to HubSpot, you can, among other things:
This means that you can enjoy a wide variety of benefits. As a few can be mentioned:
This means that you get the ideal opportunities to synchronize your customers, products and offers. And it is precisely the synchronization between your Shopify Shop and HubSpot that turns your data into powerful marketing opportunities. Therefore, you can upgrade your marketing, among other things. through email care, content CTAs, product-specific ads, and more. Just as well as you can manage any of these campaigns with automated workflows that replace manual actions.
This is how you build a brand that your customers will love and with which you can experience growth from day one. Because once the import of your Shopify data is complete, you will be able to see everything from Shopify products and customers to orders in HubSpot. It is simple and gives you a good overview, which means that you do not necessarily have to make use of all the other 3rd party tools to experience the most options.
Is it a lot to yawn over at once?
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When you run a Shopify Shop, you have probably often asked yourself how to reach customers. How do people get to know your store? And how do they detect your products?
For physical stores, it is the facade that attracts attention - and thus the one that pays for the rent. But what about online shops? Here is the new facade the paid ads.
Paid ads through Google Ads are what today can give you the exposure that corresponds to the facade of a physical store. However, with an added benefit - you can choose who will see your ads.
Working with paid ads is something that is getting harder almost daily. Fortunately, Shopify has made it easy through its Marketing module. This is because it is possible for you to create, start and measure your campaigns, and therefore the process has been streamlined, so it is more manageable for you to run a successful ad - and it is something that applies to whatever talk about Google Smart Shopping or a Facebook ad.
Just enter a daily budget for one or more of your ads in Google Ads, and the platform will bid on the keywords you have selected. When your advertising spend gets too close to your daily budget, your ads will slow down and your bids will stop.
It all takes place in a few steps:
When you use paid ads to market your Shopify Shop through Google Ads, you not only support your long-term organic traffic, you can also dramatically change your growth and revenue and create increased demand among your target audiences here and now. This is a way for you to quickly get out and hit a large number of people - and most importantly, the right people.
Therefore, it is also important that you select the right campaign types. You can e.g. choose between:
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