Shopify B2B ecommerce

Experience with Shopify Plus one unified platform for B2C and B2B. With Shopify for B2B ecommerce, you will experience the full benefits of this powerful platform.

Automate, save time, and scale with Shopify for B2B

A wide range of brands in industries from fashion and beauty to food and electronics are already using Shopify's B2B solution. And for good reason.


Shopify has long been known as a leader in B2C commerce. And when those features and presentations are combined with Shopify's B2B suite, you get a powerful platform for your B2B business.


With Shopifys B2B suite,  you get all the best features we know from a B2C Shopify shop. All relevant functionalities are already integrated into the admin, and you can dive straight into advanced customization of themes, prices, payments, and much more.


Instead of using other third-party systems, apps, or even manual processes via Excel spreadsheets, with Shopify, you have an ideal B2B sales channel with the possibility of integrating with existing systems. And at the same time, you have the choice between a single online store that encompasses your entire business if you operate both B2C and B2B, or a dedicated B2B shop separate from your potential B2C shop.


Regardless of which solution you choose to use, you will experience a B2B shop with the ability to offer customer-specific pricing and catalogs, payment terms, currencies, and much more, which each B2B customer can access through a personalized customer profile login.


In the customer profile, your B2B customers will experience:

  • Self-service solutions
  • Customer-specific price lists
  • Customer-specific catalogs
  • Customer-specific discounts Customer-specific payment terms
  • Addition of purchase order numbers (PO) to B2B orders and any drafts thereof

A customer profile can represent multiple B2B customers working for the same company. Each company can determine who has access to the different B2B features.


Each customer profile can also be linked to multiple locations, so you may find that processes that used to be manual are now automated, saving your time, money, and general resources.


All of this is managed from the profile you create in your Shopify admin.

And of course, the entire setup happens without the need for complex solutions or additional coding.



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Meet your Shopify team


Mads Høegh Kongensgaard

Shopify Tech Lead
Thomas Nygaard

Thomas Nygaard

Shopify Developer
Jesper Ransborg

Jesper Ransborg

Front-end Developer
Lasse Bech Eiler

Lasse Bech Eiler

Ecommerce Solution Architect
Jacob Lykke

Jacob Lykke

Art Director

Should you choose a blended or dedicated B2B Shopify store?

Before creating a B2B Shopify shop, you need to consider whether you want to open a blended or dedicated store.


A blended store refers to a shop used by both B2C and B2B customers. Several functionalities will be the same, including the user interface.

With a dedicated shop, on the other hand, you create a dedicated B2B wholesale shop that can have a different theme to clearly differentiate it from a traditional B2C shop.



Blended shop

A blended or mixed Shopify shop accepts both B2B and B2C customers. This means that B2B customers need to log in to their personal account to access B2B features, including catalogs, prices, etc.


The advantage is that you gather all your business data in one place, and you can easily manage your store settings because you don't have to distinguish between B2C and B2B business.


The following applies to blended shops:


  • By default, B2B customers cannot use discount codes, but if you enable discount codes in a blended shop, both B2B and B2C customers can use the same discount codes.
  • By default, B2B customers cannot use gift cards, but if you enable gift cards in a blended shop, both B2B and B2C customers can use the same gift cards.
  • Changes made in the theme editor apply to both B2C and B2B shops. If you want to make changes that only affect the B2B part, they need to be made in the theme's code.
  • Most analytics will combine results from the B2C and B2B shops. Only in specific sales reports will it be possible to separate the two areas.
  • Settings related to abandoned carts, inventory systems, shipping, etc., will be the same for both B2C and B2B.
  • Shipping rules will generally be shared between both segments.


If you need different settings, consider opening a dedicated shop for your B2B customers.



Dedicated shop

A dedicated store is created exclusively for your B2B customers, allowing you to use settings specific to your B2B wholesale business without the need for coding.


You can make changes to:


  • Discount codes
  • Theme
  • Reports
  • Notifications, such as emails
  • Inventory systems
  • Prices
  • Shipping
  • Customer profiles
  • And much more...


When using a dedicated shop for your B2B setup, you can also segment inventory and shipping data. However, this requires creating a new store, setting up the integration you may already have with your existing B2C stores, and managing your dedicated store settings separately.

Your Shopify Experts Partner

We are your Certified Shopify Expert Partner.


With over 20 years of experience, we understand your business - and that includes not just the digital aspect and the ability to build the custom integrations you need to meet your requirements. With specialists in marketing, design, and development, we can help you succeed with your entire business.






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Our services

UX + UI design

Our design and UX team creates exciting and effective solutions that are combined with user-friendly functionalities to ensure conversions.



We are experts in programming and can handle tasks for both frontend and backend. Our developers add features to ensure a great store experience.


Custom themes and customization

With 20 years of experience in development and design, we can develop a custom design for your Shopify store or customize an existing Shopify theme.



We streamline inventory management and shipping processes and integrate with point-of-sale (POS) systems, warehouse management systems (WMS), financial systems (ERP), CRM, and PIM.


Private Shopify Apps

Enhance your customer experience with B2B apps and plugins. But don't stop there. MCB can program custom apps and ensure they run seamlessly.



At MCB, you get your own Shopify consultant who helps analyze, diagnose, and solve any issues to make your webshop fully functional.

A future-proof B2B shop with Shopify

Shopify B2B ensures a future-proof and scalable solution for your business. The platform is designed to grow with your company and adapt to new technologies and market demands in a rapidly changing and competitive e-commerce world.


With Shopify B2B ecommerce, you will experience:



  • Flexibility: Shopify B2B provides a flexible platform that can be customized to meet your specific business needs. There are hundreds of themes, apps, and integrations with other systems that can be used for your store, allowing you to add new features and integrations as your needs evolve.

  • Customizable: If you have unique requirements that fall outside of Shopify's standard features, we are always up to date with upcoming features. Otherwise, we can enhance the platform's standard features through Shopify Functions and Checkout Extensions.

  • Scalability: Shopify B2B is designed to grow with your business, whether you are a startup, an established company with a large customer base, a small business, or a larger enterprise. Shopify B2B supports millions of products and can handle high levels of traffic without compromising overall performance in terms of speed and performance.

  • Security: Shopify B2B is a secure platform that meets the highest standards of security and data protection. This means you can trust that your company's data and the data of your B2B customers are protected from any threats and unauthorized access.

  • Cloud-based: Shopify B2B is a cloud-based platform. This means you don't have to worry about server administration, hosting costs, or technical updates. Shopify takes care of the technical work, allowing you to focus on running your business and creating value for your customers.



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Shopify B2B til både større og mindre virksomheder

Shopify B2B for both larger and smaller businesses

Shopify is one of the most popular e-commerce platforms in the market, making it easier for both smaller and larger businesses to create and manage their online stores, both B2C and B2B.

Whether you are a smaller or larger B2B company, Shopify can enable you to scale your business, automate your workflows, and improve your customer service. Additionally, you can integrate your shop with a wide range of apps and third-party systems, allowing you to customize your store's functionalities to meet your needs.

Overvejelser ved brug af Shopify B2B

Considerations when using Shopify B2B

Before using Shopify B2B, you should consider the following:

  • Orders can have a maximum of 500 line items.
  • Each location can be assigned a maximum of 25 catalogs.
  • B2B customers need to use a personal customer profile to log in.
  • Subscriptions are not compatible with B2B.

The following features are not yet part of Shopify B2B:

  • Purchase with gift cards (can be used with a blended shop).
  • Recovery of abandoned carts.
  • Buy online, pick up in-store.
  • Local delivery.

Shopify B2B for the international market

Shopify B2B is a platform designed to facilitate online commerce, whether you are operating nationally or venturing into international markets with Shopify Markets. Shopify Markets reduces the complexity typically associated with selling goods across borders, allowing you to expand your Shopify shop to the global market from a single store.


Therefore, Shopify Markets can be a great option when you aim to internationalize your online B2B business.


Some of the key features include:


  • Managing multiple markets from a single centralized backend. 
  • International domains that include language and currency specific to each locality.
  • Local currencies and pricing evaluated based on current market rates.
  • Translation through the integrated language translator.
  • Estimates for additional costs, such as customs, fees, and shipping.
  • Streamlined checkout flow offering local payment solutions and Google Autocomplete.


Shopify B2B ecommerce can facilitate your international trade, enabling you to scale your business and benefit from advantages available in other markets. You can reach new target audiences and explore opportunities to collaborate with distributors who may expand your product range, streamline your shipping processes, and introduce you to cost-effective goods.


However, it is important to thoroughly research the specific requirements and regulations applicable to trade in the countries you wish to enter. Also, consider the local currency and culture to ensure your B2B shop aligns with the requirements and expectations of the respective country.



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Frequently Asked Questions about Shopify B2B

Is Shopify B2B or B2C?

Shopify is primarily an e-commerce platform that can be used for both B2C and B2B sales. This means that both retailers and businesses selling to other businesses can use Shopify to create their online stores.

What is Shopify B2B?

Shopify B2B is an e-commerce platform designed for businesses that sell to other businesses (B2B). It allows businesses to create an online store, manage customer accounts and pricing, handle orders, and more.

What features does Shopify B2B offer?

Shopify B2B offers a range of features specifically designed for B2B businesses, including the ability to create customer accounts and provide them with access to individual pricing, discounts, and orders. It also enables the creation of complex product variants, inventory management, and integration with other business applications.

What is the difference between Shopify B2B and Shopify B2C?

Shopify B2B is specifically designed for businesses selling to other businesses, while Shopify's regular e-commerce platform is designed for retail. Shopify B2B has features specifically tailored to B2B sales, such as customer accounts, custom pricing, and bulk ordering.

Can I use Shopify B2B with my existing Shopify account?

Yes, you can upgrade your existing Shopify account to a B2B account, which will give you access to the additional features specifically designed for B2B sales. However, please note that this is only available on Shopify Plus.

Can I customize my Shopify B2B shop?

Yes, you can customize your Shopify B2B shop with a range of themes and custom design options. You can also customize your pricing, discounts, and payment and shipping options. We're also here to assist you with any integration or development needs you may have.

How does Shopify B2B handle payments and shipping?

Shopify B2B integrates with a variety of payment gateways, and you can customize your payment options to meet your specific customer needs. You can also manage your shipping options and rates, including creating different shipping rates based on destination and bulk orders.

What does Shopify B2B cost?

Shopify B2B is not a separate subscription type but rather a collection of features and options available on various Shopify plans. The pricing of Shopify plans varies depending on the plan type and geographic location. However, please note that this is only available on Shopify Plus.

Can we help you get started with Shopify B2B?

Please fill out the form, and I will contact you as soon as possible.

Rasmus Høegh Refstrup
Customer Manager