Shopify UX and Strategy

UX strategy is crucial to the growth and success of your business. It’s essential that the customer experience of your clients is aligned with the vision and objectives of your company.

Why You Need MCB To Improve Your UX Strategy

We're a full-service Shopify agency with leading expertise in eCommerce, Shopify Plus, digital marketing and UI/UX web design.


However, an e-Commerce manager or business owner like you may possibly find yourself spending way too much time on system updates and maintenance while using a costly, locked platform. This could reduce your chance to improve customer experience on a daily basis.


That’s why it’s important that you look for integrations that will empower you to use Shopify within your current business landscape. An experienced Shopify UX research specialist like MCB can help enhance your Shopify store design strategy.



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Meet your Shopify team


Mads Høegh Kongensgaard

Shopify Tech Lead
Thomas Nygaard

Thomas Nygaard

Shopify Developer
Jesper Ransborg

Jesper Ransborg

Front-end Developer
Lasse Bech Eiler

Lasse Bech Eiler

Ecommerce Solution Architect
Jacob Lykke

Jacob Lykke

Art Director

Our Services


Creative Direction

MCB provides an innovative creative vision for your company’s webshop. Our art direction and copywriting mission unite together to create an online store that your customers will find attractive, attention-grabbing, and engaging.



We ensure that your webshop accurately reflects your unique corporate branding. Our goal is to have your clients immediately associate your online store with your company. That’s why we produce visual and text elements for your webshop that are aligned with your brand identity.



MCB builds wireframes for your company webshop via Shopify. We utilize the content, research, and information architecture to create a design that exclusively focuses on layout. The wireframes include no images, just a single font, logo, navigation, and content boxes that are ideally positioned.


User Flow

We offer you a user-friendly backend for your business webshop with the help of Shopify. Your customers will find it easy to search, shop, and pay for products from your digital store. Shopify provides the necessary systems which enable your clients to order from your webshop.


User Experience (UX) Design

MCB ensures that the design of your webshop leads to an intuitive user experience (UX). We make certain that your online store is simple to navigate. As a result, your clients will have smooth, hassle-free shopping transactions with your company.


User Interface (UI) Design

We expertly design a clean user interface for your business webshop that is easy on the eyes. We make sure that the information is well-organized, the text is highly legible, and the sections of your online store are properly arranged for the sake of your customers.

Argon Audio x MCB

With a need for an efficient approach to expansion and localized pages covering everything from language to currency, Argon Audio has consolidated everything into a single backend using Shopify Markets. Additionally, the shop has undergone a relaunch with a customized theme.

This includes data-driven and dynamic product templates and landing pages, as well as further development on modules with dynamic data pulled in from MetaFields. All data is associated with a product, and because it's central data, it can be used across products, landing pages, and other modules.

In the new theme, adjustments have been made to both the main menu and sub-menu. The menu appears through product grids featuring environmental images rather than the traditional text-based display. The sub-menu enhances user-friendliness, allowing users to navigate between different sections, such as reviews, specifications, or FAQs.

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How MCB Can Boost Your UX Strategy

MCB can upgrade your UX strategy by developing a user-friendly, powerful B2C webshop for your business. We will optimize your product pages, so your customers can quickly and easily order from your online store anytime, anywhere.

MCB can build a B2C shop that can help you and your customers to save time and effort. This online tool simplifies and streamlines the professional trade between you and your clients. This webshop will ultimately provide a better user experience (UX). It could encourage customer loyalty, especially now that a growing number of shoppers use webshops when they shop online. In turn, customer loyalty may lead to an expansion of your business, whether on a local scale or even on a global scale.

The special functions of your company’s webshop will be advantageous to your business, whether your corporate customers buy directly from you or you are involved in a wholesale business. These functionalities will make it convenient for you to trade with both individual and corporate clients.


Why MCB Is Qualified To Be Your Shopify UX Developer

MCB is more than qualified to revamp and advance the UX strategy of your company.

Experience: We have 20 years and counting of valuable experience with e-Commerce. Since 2000, we have provided services related to development, hosting, design, and ongoing maintenance of big and small webshops. That’s why we are the most skilled developers in northern Europe when it comes to Shopify matters.

Revenue: We have helped generate an estimated 8.2 billion worth of revenue for our clients over the years.

Solutions: We feature more than 350 e-Commerce solutions and counting.

Team: Our winning team is composed of over 45 employees who are committed to reaching success for the sake of our clients.

Your Shopify Experts Partner

We are your Certified Shopify Expert Partner.


With over 20 years of experience, we understand your business - and that includes not just the digital aspect and the ability to build the custom integrations you need to meet your requirements. With specialists in marketing, design, and development, we can help you succeed with your entire business.






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The Benefits of Having MCB Develop a B2C Webshop for Your Business

MCB combines eCommerce, CMS, and PIM into one complete solution for your business. We provide direct integration to your ERP system, so you can conveniently and swiftly transfer data between your systems.


Here are the important benefits of having MCB develop an efficient, well-functioning B2C webshop for your company:


  • Your customers can enjoy faster and easier access to your products and services.
  • You may potentially experience a significant growth in sales and profit.
  • You have better chances of success with a customized B2C webshop that fits your company perfectly.
  • You can look forward to the services of several developers who are prepared to take on your technical challenges.
  • You have the advantage of a tailor-made platform that meets your company standards and customer expectations.


We at MCB understand that there is no one-size-fits-all solution. That’s why we make an effort to tailor our Shopify UX research to personalize your own Shopify store design strategy.

With your cooperation, we strive to find the ideal webshop solution for your business, so you can achieve your goals.



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We collect happy partners

Explore our Shopify cases.

Frequently Asked Questions about Shopify UX

How do I create a UX strategy?

Creating a UX (User Experience) strategy for your webshop involves planning and implementing measures that ensure a positive user experience and increase conversion rates on your website. Here are some steps that can help you develop a UX strategy for your webshop:

  • Define your goals.
  • Know your target audience.
  • Conduct user research.
  • Create a user journey.
  • Design intuitive navigation.
  • Optimize page speed.
  • Focus on responsive design.
  • Stay updated on the latest UX trends and best practices for e-commerce.

It can be a good idea to collaborate with an experienced UX designer or consultant who can help you develop and implement your UX strategy effectively

What does UX mean in ecommerce?

UX stands for User Experience and refers to the overall experience a user has when interacting with an e-commerce webshop or website. UX encompasses how users perceive and interact with the webshop, including navigation, search, product pages, checkout processes, and customer service.

A good UX in e-commerce is crucial for creating a positive user experience and increasing conversion rates. It involves making it easy and enjoyable for users to find and purchase products, navigate the webshop, and complete payments. UX aims to deliver value and satisfaction to users, which can lead to repeat purchases, increased customer loyalty, and positive recommendations to other potential customers.

To achieve a good UX in e-commerce, it's important to have an intuitive and user-friendly navigation structure, clear product descriptions and images, fast loading times, responsive design, a simple and secure checkout process, and effective customer service.

How do I improve my Shopify user experience?

To improve your Shopify user experience and create a more positive and satisfying experience for your customers, consider the following measures: choosing an appropriate theme, optimizing product displays, simplifying the checkout process, implementing a search function on the site, optimizing the mobile experience, providing good customer service, and analyzing and testing the user experience through methods like A/B testing.

It is important to remember that good user experience is an ongoing process. By listening to your customers, analyzing data, and making continuous improvements, you can create a more satisfying and successful Shopify webshop.

How do I make my Shopify website more attractive?

To make your Shopify website more attractive and appealing to visitors, you should consider having a visually appealing theme, professional images, a clean and organized layout, product reviews, personalization, responsive design, compelling product descriptions, and fast loading times.

An attractive webshop is a combination of good design, user-friendliness, and quality products. By focusing on these areas, you can make your Shopify webshop more appealing and engage your visitors.

Next step.. Let's talk

Please fill out the form, and I will contact you as soon as possible.

Rasmus Høegh Refstrup
Customer Manager