Umbraco Cloud reduces operating costs and increases usability and flexibility

Primo had been using the same system for a long time. At some point, they had to acknowledge that it could no longer accommodate the company. There were too many limitations, complicating the execution of new ideas and thus growth. Several issues could not be solved within the existing framework.

Therefore, the search began for a more user-friendly and flexible system that allowed room for development.

After discussions with MCB, it became clear that Umbraco was a perfect match for Primo.

Umbraco meets expectations in terms of flexibility and ease of use - especially as it is an open-source system that provides exactly the freedom needed. Moreover, it is cost-effective in terms of operation, setup, and further development. This means that it is now easy for Primo to continue working with the existing solution and, among other things, add new features.

This has made the daily workflows simpler and more efficient.

Despite the extensive site, including multi-language capabilities and the large amount of data required, the solution is hosted on Umbraco Cloud. Therefore, Primo operates with only a few operational costs - even cheaper than the previous site, despite the upgrade and the many new possibilities Primo can now utilize.

Umbraco Cloud allows for the consolidation of all operations and hosting. Therefore, aspects such as security and performance are also taken care of. So even though we are still early in the process, Primo can already see positive results. Performance metrics are on the rise, and a faster load time is experienced.

Primo had a keen desire to build a site in a system that could become one of their primary work tools. Today, Primo can independently work on, for example, their landing pages to achieve the exact desired expression. Umbraco is user-friendly to work with, offering templates, sections, and a generally logical approach for daily use, leading to significant improvements in the basic functions for Primo.

MCB ensured the customization of a series of templates, which Primo subsequently used for content migration. This has simplified the content work process, meeting great enthusiasm internally.

There was no need for a completely new design. Primo has retained many design elements from the previous site, but with adjustments from MCB’s design team, a more modern touch has been added to the earlier appearance. Therefore, the site has received a minor update in appearance, and several new features have been added.

MCB has not only been responsible for the entire development of the new site but has also contributed to easier workflows, a more contemporary design, and general back-office support when needed.

Primo’s focus is now on completing the entire content migration process – a task that is not daunting, as the company operates in a more technically stable system. Challenges can thus be met more effectively, and it’s easier to respond to market developments.

There will be ongoing adjustments to the design and user experience on the site, as the focus is on a high conversion rate. Therefore, there will be a continued emphasis on SEO and various forms of campaigns to support the site.