Before Smartgyro had its new HubSpot site, the company had a 'placeholder' website. However, it could no longer meet the demands of the growing brand. To keep up with the growth and ensure a strong online presence, taking a significant step forward was crucial.
In the search for a suitable system, Smartgyro became aware of HubSpot through the positive experience of the collaborating company, Flexofold. Flexofold had already implemented the HubSpot platform and achieved excellent results. Additionally, there was enthusiasm for MCB, which led Smartgyro to make the same decision.
As a result, Smartgyro now has a design-optimized and modern website and can take advantage of a wide range of features.
Landing Pages, in particular, play a crucial role. They are created to promote specific products or initiatives. By measuring the performance through dashboards and integrated data, Smartgyro gains insights into the effectiveness of their marketing efforts, allowing them to optimize campaigns and increase conversions.
Overall, the website serves as a tool to expand brand awareness, address product inquiries, and direct visitors to dealers and distributors, including through an interactive map that MCB has custom-developed.
Smartgyro also benefits from the ability to handle contact inquiries effectively. With HubSpot, the company has a centralized platform that efficiently manages and tracks incoming contact inquiries from potential customers.
As a B2B-focused manufacturing company, Smartgyro finds the private section through HubSpot's Knowledge Base crucial. This section provides important customers with access to confidential information, technical drawings, sales materials, advertising materials, and other resources using a personal login.
Furthermore, HubSpot is utilized for email marketing. Smartgyro can create and send targeted emails to specific segments of global dealers and distribution networks with personalized and tailored content and materials. These emails communicate updates about the company, products in stock, news, and other information, thereby strengthening network engagement and driving business growth.
HubSpot also contributes features for managing social media, allowing Smartgyro to plan and publish posts on various social media platforms - quickly and easily. With this functionality, an active and consistent online presence is maintained, supporting brand awareness building and gaining insights into the target audience.
