Cykler.dk would like a step up in relation to their Google Ads. They knew that Google Ads was an unfinished business and it needed to be looked through by fresh and new eyes.
The Google Ads account needed more control which is why new Search campaigns were built with relevant keywords, text ads, and a manual bidding strategy, where the account before on the Search section was mainly driven by a DSA campaign. With the new structure came more control, and in collaboration between Cykler.dk and MCB the brands and product groups that were to be focused on for a start were selected.
The Google Shopping feed was optimized and it was ensured that all important products were included in the feed and that relevant attributes were sent along. It was ensured that we within Google Ads made the gross profit available and thus can adjust based on profit and not only via conversions and ROAS. A simpler campaign structure was also set up in the shopping section.