How we together grew revenue by 260% is an online retailer of jewelery and watches, owned by Ulsted Ure Guld Sølv, which is based in Holstebro. In record time, the relatively young shop has experienced enormous growth as a result of a clear strategy, a bone-chilling effort on SEO, SEM and the noble principles of good business acumen.

From January to August 2015, has grown their turnover by more than 260 % compared to the same period in 2013. In just 2 years, in collaboration with MCB, has managed to create a shop that not only has more than 70 % increase in traffic, but also at the top of Trustpilot with an average score of 9.9.


So the success, in other words, is hard to overlook.

The recipe

The recipe for's success must be found in a combination of good merchandising, where the customer always comes first, an eye for the right brands, an exciting range and then a deep insight into what works and does not work online. Thomas Ulsted, Director of, talks about the collaboration with MCB:

MCB has been a sublime partner for our shop. Right from the start, they have been based on our business, customers, and wishes for the shop. They have been out regular sparring partner in large and small - and have time after time proven that they really know what trends and opportunities the web holds for us. What is special about MCB is that they make just as many demands as we do. They take responibility for our business and challenge us. I can warmly recommend MCB as an agency - if you want something serious online.

Thomas Ulsted, owner of

Take your time

One of the facets of's approach that has really been noticed by customers is the time you take for each customer. From the beginning, has taken the time to give every customer an experience of 'a little extra'. This has paid off for customer loyalty, where experiences that many return again and again. 


"We have always wanted to give people more than they expect. It is in line with out products - it is something exclusive and so must the experience at also be. It is an investment to have a little extra time for each customer, but we can see that we get it so many times in return. So that is a principle that we will no doubt continue with."

Michael Almstrup

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