How Complet Living is automatically informed about personal recommendations and favorites every month

When we shop we need to be inspired - and this is especially true when it comes to home decor. Often we do not know how to reach the goal of the style and expression in the space of the home that we dream of, and therefore we have to be led in the direction that can lead to the dream home.

And it is not enough to get that inspiration through our own searches, it has to be thrown into our inbox so that we get our eyes open to the many possibilities. If we do not know that a vase is exactly what we are looking for in the empty spot on the shelf, we will not actively go in and do a search for vases. 

Therefore, Complet Living chose to take advantage of the great opportunities that Raptor Mail Advisor offers.

Raptor Mail Advisor is a program that via large amounts of data automates the products your newsletter recipients are presented with in your emails. It is especially popular to make use of 'News' and 'Bestsellers'.

But triggers can also be set up. This means that you can personalize the products that the individual recipient will see in an email. For example, you can send emails with 'Personal recommendation' og 'You last looked at'.

Raptor Mail Advisor therefore enables you to enhance your email campaigns with dynamic and personalized product recommendations. This way you can communicate with your recipients via customized emails with user-specific content.

You just throw in your Raptor module via HTML, and the system does the rest. The modules automatically display products in real time. And therefore you can always keep your receivers updated.

To keep sending out the necessary inspiration for the interior design we chose to set up a flow for each of the months of the year. Therefore, there are 12 identical flows that simply have the content part itself as a difference.

A flow is triggered every time we enter a new month. On the first day an email will be sent out containing personal recommendations. These show a selection of the products that have previously shown interest in or are similar to those that have shown interest in.

Then we wait until we reach the 20th of each month. On this day a new email is sent out telling about some of the favorites that have been in the month so far.

It helps to increase the credibility of an online shop and the goods that are sold and therefore they can be an important element when we talk about increased conversions. This is due to the thinking behind social proof.

Social proof is the positive angle on peer pressure. The method is about proving that many people do something specific, and therefore it is credible to do the same. We therefore follow suit, because if so many others do then we can also safely do the same.

And the different emails that are sent out every month have a positive effect. In addition to providing a quick and clear overview of exciting products that seem relevant to the individual recipient, they also achieved opening rates of up +44 % and click-through rates of over +9 %.

The positive effect may also be due to the excitement associated with showing what exactly Complet Living thinks a recipient's 'Personal recommendations' are and what items have been sold the most in the given month. There is a reason why we are absolutely crazy about 'Top 10 lists' and 'Bestsellers'.

Complet Living has for a long time had a collaboration with MCB. And so it was natural for MCB's marketing department .Marketing to reach out to Complet Living with the proposal for the monthly emails. Complet Living immediately though it was a good idea, and therefore the work with the many flows was put in place.